China Asset Management(referred as ChinaAMC below) released its upgraded “Red Rocket” mini-program in June 28, offering China’s index investors a powerful index analytics tool free of charge.

The mini-program, initially launched last year embedded in Wechat, enabled average investors to look up the characteristics of an index, such as valuation, sector and individual stock exposure, and cross-product comparison. “Red Rocket” has accumulated over 10 million users one year after its launch.

The enhanced version, named “LetfGo”, adds new functions, such as backtesting of users’ own portfolios, including potential return, drawdown, volatility and Sharp ratio.

"LetfGo" also adds a personal-computer version (ETF818.com) that enables big-screen view. An “industry See-through” section is added that allow users to examine detailed sector exposure (e.g, semiconductor industry is not treated as a whole but upper, mid and downstream sub-sectors) and supply-demand analysis.

Western investors have been presented with similar index analytics tools, often known as “portfolio visualizer”. The difference is users have to pay for sophisticated analytics functions. For ChinaAMC’s “LetfGo”, it’s all free.

“The tool is a showcase of ChinaAMC’s commitment to user experience,” said CEO Li Yimei during the Annual Index Funds Conference event. “We want to covert ChinaAMC’s professional asset allocation capability into a wholesale solution that is clear, convenient and easy to access.”

    “Investors’ sense of satisfaction is the starting and ending point of our daily work,” she added. “The sense is not only about financial return, but also about gaining knowledge, confidence and dignity.”

To better serve this mission, ChinaAMC has launched a dedicated Investor Return Research Center. Based on more than 70,000 customer questionnaires, 30 deep interviews and 100,000 community comments, the Center developed an “Investor Satisfaction Evaluation Model” to quantify and track investor experience.

Xuan Wei, director of the Center, said the model reveals that investor satisfaction is amplified when index funds are matched by investment advisors so investors can navigate over 10,000 products. ChinaAMC sees index funds not merely as a trading tool but also embodiment of its asset allocation ideas, he said.